Multi-property websites
on one foundation.

We build one shared website foundation for a portfolio of shopping centers, whether it’s three properties or thirty. Each property keeps its own content, while fixes, new pages, and standards are made once.

One shared foundationTheme + Content structure + Standards

Share the structure. Keep the local detail.

Shopping centers need many of the same things from a website: a directory, events, visiting information, and leasing.

Build those pages once. Let each property’s team keep its own information current.

Fix it once. Every site gets it.

The theme, page types, and configuration follow a common pattern. Improvements are made at the foundation instead of rebuilt separately for every site.

  • Theme & page templates
  • Content fields & structure
  • Setup & verification

The system behind the sites.

Shared theme

One theme for every property.

A common theme built around the pages shopping centers need, with each property’s content and details in place.

Structured content

Updates without a developer.

Editable stores, events, hours, and homepage content. Everyday changes stay with the people who know the property.

Setup & verification

Same building blocks, tailored to each property.

Tools that configure each site the same way and check that the expected settings and content structures are in place.

Rollout

One property at a time.

A written runbook for moving sites onto the shared foundation, checking each one before the next goes over.

Thirteen malls. One foundation.

Multi-Property Website System

A custom theme and shared toolset behind thirteen mall websites across the United States.

Explore the project

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