Domains of Practice

We do not sell services.
We deliver a system.

Scope

Our engagement creates a single thread running through strategy, identity, and operations.

01 — Strategic Architecture

Defining the structural logic of the enterprise. We clarify the hierarchy, naming, and market position required to support the business thesis.

  • Portfolio Architecture
  • Nomenclature Systems
  • Market Positioning
  • Commercial Alignment

02 — Visual Governance

Translating strategy into a coherent visual language. We build scalable identity systems designed to function across every surface of the organization.

  • Identity Systems
  • Typographic Architecture
  • Spatial & Environmental Logic
  • Digital Frameworks

03 — Operational Infrastructure

Ensuring the system endures. We engineer the tools, templates, and decision-making protocols that allow teams to execute without dilution.

  • Workflow Engineering
  • Asset Governance (DAM)
  • Template Architecture
  • System Playbooks
New York — London
© 2025 Castelan & Co.